Friday, September 30, 2011

Written in the Stars

"Written in the Stars" by Tinie Tempah featuring Eric Turner will be the backdrop to memorable video moments that showcase signature postseason highlights and memorable moments from this season.

See Eric Turner clip at You Tube for chorus used for post-season theme:Written in the Stars.

http://www.youtube.com/watch?v=JhTgK3wmCsA&feature=related

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Major League Baseball announced "" is the theme of its 2011 Postseason multimedia campaign -- a celebration of the legendary moments like those that always seem to arise when you least expect them. You can expect to relive many October legends like those as you follow the high-tension drama that is on its way.

"One of the many great aspects of Postseason baseball is to see who will rise to the occasion and give a performance that will be remembered forever," said Tim Brosnan, MLB executive vice president of business. "Sometimes it is the star players like Albert Pujols, Derek Jeter or Roy Halladay last year and sometimes it is a role player like Aaron Boone, Dave Roberts or Cody Ross. This campaign is designed to capture how a player can forever cement his reputation in baseball history during October."

The holistic campaign launches this weekend across all platforms, fully integrated with MLB.com, MLB Network, TBS, FOX, and locally through the clubs.

The first spot airs Saturday on FOX and then Sunday on ESPN and TBS. The series will continue with multiple TV and digital executions on FOX, TBS, ESPN, MLB Network, local MLB broadcasts, and in MLB ballparks through October. Each one will feature the hit song "Written in the Stars" by Tinie Tempah featuring Eric Turner as the backdrop to memorable video moments that showcase signature postseason highlights and memorable moments from this season.
video

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